The vehicles on the highways are changing from loud muscular gas-guzzling engines to swift electric motors. People have started considering the idea of ecosystem conservation and thus giving thought to greener and renewable sources rather than fossil fuels. In the due course, pre-existing auto giants and newcomer younger automakers have shifted their focus to electric cars. One such example is, Mr. Musk-owned, Tesla Inc.
Co-founded by Martin Eberhard and Marc Tarpenning in 2003, Tesla Motors didn’t get to the spotlight until Elon Musk took over the company in 2008. After that, with 5 new models introduced in the past 12 years, this automaker has dominated the EVs market setting up a legacy for being the most successful EV manufacturer in the world. Tesla lovers have always pondered the question regarding its supremacy and through this text, we’ll be giving the answers.
This article is a statement of reasons for why Tesla has become supreme among other EV companies. Furthermore, we will disclose its business strategies behind its colossal success. Down below you will find the reasons and their justifications.
Tesla: Tech Company or an Automobile one?
The foremost reason that Tesla has dominated other EVs is that it stood against the great wave of chips shortage in 2021. As Tesla is not just a car assembling company like others, redesigning the existing old chips and embedding brand new software in them didn’t seem a big deal to Tesla. Thus, amidst the chipset’s shortage, Tesla traded nearly double units in 2021 as it had done in the year before.
Another contrasting feature about Tesla is that it develops customized software for its vehicles rather than outsourcing to other tech companies. Because of this, Tesla has been able to provide frequent updates to its vehicles improving their performances and durability. For instance, the latest update version 2022.4 was released on January 25 to improve regenerative braking in Autopilot.
Tesla: Easy Purchase, Easy Service
Tesla has deployed a direct purchasing technique where customers buy vehicles through the manufacturer itself rather than dealers and franchise stores. If you were to buy a car from it, you would simply visit the company-owned showroom or order it online. With a layer of profit-oriented dealers removed from the sales chain, Tesla has been able to connect with the customers directly.
Likewise, as of late 2021, this EV-giant has a total of 458 company outlets in the world. These outlets are showrooms only, showrooms with service centers which Tesla calls ‘Service Plus Centers’, and service facilities. Through these portals, one can easily access the carmaker itself.
Furthermore, the car/tech producer even provides home service facilities in some urban areas where expert mechanics called ‘Tesla Rangers’ visit customers’ homes on calls and provide necessary assistance.
Better Buying and easy service facilities are also the foundations for Tesla’s dominance over other EVs.
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Tesla: Super Batteries and Superchargers
Before the launch of Roadster in 2008, public perception regarding electric cars wasn’t as high for them to switch from gas engines. However, the case changed when Tesla initiated a revolution by creating the first-of-its-kind long-lasting batteries from its newly constructed ‘Gigafactory’ in Nevada back in June 2014. Moreover, this automaker has made an alliance with a Japanese Tech-Giant Panasonic which helps in R&D on more durable batteries. After that, milage hasn’t been a matter of concern for its cars because of the super batteries.
Similarly, the next dominating factor for Tesla is its vast network of superchargers. Whenever you go on a highway drive, we are pretty sure you’ll get across one of those. Running out of batteries has been a myth for Tesla users since the automaker has been continuously adding superchargers around the globe. Another fact about superchargers (Level 3 DCFC) is that they can charge your vehicle to the fullest in less than 30 minutes!
In short, long-lasting batteries and easy-fast charging options have also urged the public to prefer Tesla.
Tesla: Autonomous Future
Autonomous cars have always made it to the big screens to represent futuristic transportation. However, these concepts were confined within a hypothetical world prior to Tesla. And the game changed when this EV manufacturer added assisting driving feature or ‘Autopilot’ to its Model S in 2014. This autopilot feature provides level 2 automation as it has multiple Advanced Driving Assistance Systems (ADAS).
The advanced features available on Tesla models easily outperform other EVs. Some noteworthy features are Sentry mode; which turns the car into a surveillance unit activating all its cameras, Bioweapon Safety System containing HEPA filtration system to remove toxins from the air, smart air suspensions, pre-heating the cabin, etc. These all features and overall performance of the vehicles can be easily adjusted through its simple but highly optimized Tesla App.
In brief, assisted self-driving cars with high-tech features are often chosen over classic automakers.
Tesla: A brand
Back in 2008, when the auto market witnessed Roadster outperforming multiple sports cars in the era, the public started showing interest in Tesla. Furthermore, when newly appointed CEO Elon Musk promised a new Model S, the audience immediately started longing to own one. As promised, Model S was delivered resulting in a huge success and after that, Tesla wasn’t just an automaker anymore, it had become a brand itself.
There is a popular saying on the web, ’You don’t own an electric car, you own a Tesla’. Another brand royalty for this automaker is Mr. Elon Musk himself. Owning a Tesla is like getting into a noble family that happens to own world-changing pioneers like SpaceX and Hyperloop. Also, the public has accepted that Tesla EVs represent social status and their users become true devotees right from the very beginning.
In short, why not buy an EV that raises your status and makes you a part of the greater good?
In nutshell, Tesla has excelled in every aspect that an automaker addresses. It makes futuristic cars with complex designs yet simple and easy operations. In addition, it provides better customer handling and easy maintenance services. Being an EV, it has overcome running out of charge issues by developing long-lasting batteries and numerous supercharging stations.
Lastly, with the excellent performance of its cars and outstanding growth as an organization, Tesla has established itself as a brand that everybody loves to own.
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