KANTAR: Amazon is the most valuable brand while Apple is the most valuable smartphone brand Globally

June 23rd 2021

2 mins read

Kantar published its report for the most valuable brands globally. With a brand value of $683.8 billion, Amazon is the most valuable brand globally. Amazon recorded 64% growth compared to last year. Second, on the list is Apple with its brand value of $611.9 billion making Apple the most valuable smartphone brand. Rounding up the top 3 is Google with its brand value of $457.9 billion. Google saw a growth of 42% compared to last year.

Talking about the smartphone brands, Samsung comes second with its $46.3 billion brand value but sits at the number 42 spot on the global brand’s leaderboard. Chinese tech company Huawei follows Samsung on the number 50 spot with its $38 billion brand value. Despite its complication with the US government, Huawei remains on the top 3 list of the most valuable smartphone brand. Another Chinese smartphone company, Xiaomi makes it to the leaderboard with its $24.8 billion brand value, sitting comfortably on the 70th spot on the global brand’s leaderboard.

Smartphone Brands	Brand Value
Apple	$611.9 billion
Samsung	$46.3 billion
Huawei	$38.0 billion
Xiaomi	$24.8 billion

Leading smartphone chip manufacturer Qualcomm is listed among the top newcomers. Qualcomm sits in the 37th spot on the global leaderboard with a market value of $48.3 billion.

Tesla is the fastest growing brand and became the most valuable car brand, growing its value by 275% year-on-year to $42.6 billion. Social media app TikTok is second on the list of top risers with 158% year-on-year growth to $43.5 billion.