Tihar in Nepal is more than just a festival of lights, it’s a celebration of prosperity, renewal, and new beginnings. This year, Ather Energy Nepal has aligned perfectly with that spirit, rolling out festive offers on its flagship electric scooters, the Ather 450 series and the newly introduced Ather Rizta. But beyond the promotional fanfare lies a deeper story of how electric mobility is maturing in Nepal, and how Ather is subtly reshaping what urban commuting looks like.
While many brands use festive seasons to push volume sales, Ather’s approach this Tihar goes beyond discounts. It’s a strategic combination of software-driven innovation, robust performance, and meaningful after-sales value that signals a confident play in Nepal’s growing EV market. So let’s break down what’s being offered and why it matters.
Ather’s Tihar Offer: What’s on the Table?
The Tihar campaign, announced by Ather Energy’s official distributor in Nepal, Vaidya Energy Pvt. Ltd., bundles several buyer incentives for customers who book either the Ather 450 series or the all-new Ather Rizta. Here’s what makes the campaign stand out:
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Free Eight70 Battery Warranty – A significant long-term value add.
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0% Interest Financing – Making high-end EVs more financially accessible.
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Guaranteed Exchange Value (NPR 30,000 Minimum) – Incentivizes existing two-wheeler users to shift to electric.
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Bonus Value of NPR 8,000 – A subtle nudge towards quicker conversions.
But these offers are only the surface. To understand why this campaign is a smart move, one must understand the machines behind it.
Ather 450
The Ather 450 series isn’t a new face in Nepal’s premium electric two-wheeler segment. It has steadily earned a reputation for being the benchmark of performance, precision, and software maturity in this category.
What Makes It Different?
It’s not just about electric mobility, it’s about intelligent mobility. The Ather 450X, for instance, comes with AtherStack, a proprietary software stack that enables over-the-air updates, navigation, ride stats, and more, all integrated via a crisp touchscreen display. What Tesla is doing with cars, Ather is doing with scooters.
Performance That Holds Up
Fast acceleration, high torque, and riding dynamics tuned for city conditions make the 450X a compelling machine for urban riders. SkidControl, Ather’s unique traction control system, adds to safety on unpredictable Nepali roads, especially during monsoon and winter conditions.
If you’re someone who values tech as much as torque, the 450 series still delivers perhaps the most polished electric scooter experience in the country.
Ather Rizta: The Family-Friendly Disruptor
While the 450X speaks to the solo commuter and tech enthusiast, the Ather Rizta takes a different approach, one that appeals to families, comfort-first riders, and those looking for an easy, long-range, and secure urban commuting experience.
Built for Utility, Not Just Style
Unveiled at NAIMA 2025, the Rizta feels like a direct response to Nepal’s demand for more practical, longer-range EVs with room for everyday use. With a claimed range of up to 159 km per charge, the Rizta competes squarely with mainstream petrol scooters while offering far better cost efficiency.
Powertrain and Practicality
The Rizta is powered by a 4.3 kW motor, a smart balance between power and efficiency. While it may not be the fastest off the block, it’s smooth, reliable, and powerful enough for both urban commutes and occasional out-of-town errands. But the real win? Its 34-liter under-seat storage, among the largest in its segment, easily swallows helmets, bags, or groceries, a feature Nepali families will appreciate.
Tech That Matters
Like its sibling, the Rizta gets a 7-inch TFT screen, turn-by-turn navigation, and connected features. But Ather goes a step further here by integrating security features such as theft alerts, traction control, and IP67-rated battery protection, a reassurance for both urban dwellers and those parking in public spaces.
Future OTA updates are expected to bring Nepali language support and local map integration, showing Ather’s genuine interest in regional customization rather than copy-pasting global features.
Pricing & Warranty: Ather’s Long Game in Nepal
The Ather Rizta is priced at NPR 3,83,500, a number that may raise eyebrows at first glance. But dig deeper and it starts to make sense, especially with the five-year battery warranty and interest-free financing on offer. Considering the average maintenance and fuel savings, buyers could break even far earlier than they would with a petrol scooter of similar spec.
Moreover, Ather’s service network, warranty coverage, and software update roadmap give it a future-ready edge that many newer EV brands in Nepal simply cannot match yet.
Conclusion
As Nepal edges toward a cleaner, more sustainable mobility future, campaigns like these matter, not just for the offers, but for what they represent. Ather isn’t just selling scooters; it’s selling trust, ecosystem, and a long-term vision of intelligent, accessible electric mobility.
According to Suryansh Vaidya, CEO of Vaidya Energy, this Tihar offer is about "making the transition to electric mobility more accessible" and syncing with the emotional energy of the festive season, where people make bold, family-oriented decisions. It’s clever timing. Tihar is when people invest in new appliances, vehicles, and rituals that symbolize renewal, and an electric scooter fits that narrative beautifully.
So, if you’ve been sitting on the fence about switching to electric, this Tihar might be the moment to take the leap, not just because there’s a deal on the table, but because the future is quietly arriving on two wheels.