Samsung Spreads Joy with Its “Tihar Ko Mood, Sabai Good” Campaign

As the flickering glow of diyos begins to light up homes across Nepal, Samsung is doing what it does best, connecting technology with tradition. With Tihar just around the corner, the South Korean tech giant has rolled out its much-awaited festive campaign for 2082 BS, aptly titled “Tihar Ko Mood, Sabai Good!”

This isn’t just a slogan, it’s a sentiment. A reflection of how technology has become a core part of our celebrations, our convenience, and even our joy. At a time when Nepali households are busy planning gifts, upgrades, and décor, Samsung has stepped in not only as a brand, but as a festive companion, offering attractive deals, surprise gifts, and financial ease.

But beneath the discounts and the jingles lies a deeper strategy, and a story about how Samsung continues to understand the emotional and functional pulse of the Nepali market. Let’s unpack the campaign and explore why this year’s initiative might be the most rewarding yet.

The Campaign at a Glance: Offers that Resonate with Households

Running nationwide until November 16, 2025, the “Tihar Ko Mood, Sabai Good!” campaign is available at all authorized Samsung retailers across Nepal. This is not limited to major urban centers; Samsung has ensured the campaign’s reach across Tier 1, Tier 2, and growing regional markets, echoing its commitment to accessibility.

During the campaign, customers can avail:

• Up to 35% cashback on select TVs, with an exchange bonus of up to NPR 5,000.

• Up to 19% cashback on refrigerators, plus exchange bonuses up to NPR 6,000.

• Up to 24% cashback on washing machines, with exchange benefits up to NPR 7,000.

These offers aren’t just marketing fluff, they’re crafted to reflect the real purchasing psychology of Nepali buyers, where home appliance upgrades are often timed with the festive season, and value-for-money is paramount.

Beyond Discounts: The Power of Gifting

Samsung has smartly layered its campaign with an emotional trigger, surprise rewards. Through a structured lucky draw system, every buyer of a TV, fridge, or washing machine enters a chance to win:

Weekly Prizes

• TV Buyers: Samsung Soundbar

• Refrigerator Buyers: 23L Microwave Oven

• Washing Machine Buyers: 23L Microwave Oven

Bumper Prizes

• TV Buyers: 35L Bespoke AI Refrigerator

• Refrigerator Buyers: 9KG Front Load Washing Machine

• Washing Machine Buyers: 65” UHD TV

This cleverly curated prize pool ensures cross-category aspiration. A TV buyer is encouraged to eye that AI-powered refrigerator; a fridge buyer dreams of a smart TV. It’s not just upselling, it’s ecosystem building.

Participation Made Effortless

Samsung’s campaign design takes into account one critical Nepali behavior, convenience. Participating in the lucky draw is simple and tech-light:

1. Send an SMS to 35001 with your product’s serial number in the format:
   Samsung [Serial Number]
   (e.g., Samsung XXXXXXXXXXXXXXX)

2. Receive instant confirmation by SMS.

3. Winners are announced weekly on Samsung Plaza and Big Digital’s official Facebook and Instagram pages.

This mobile-first, social-media-backed communication loop not only ensures easy participation but also fuels virality.

EMI & Exchange: Financial Flexibility for the Modern Nepali Family

Understanding the financial planning involved in festive spending, Samsung has partnered with Hulas Finserve Hire Purchase Ltd. to offer 0% interest EMI options. No credit card needed. Just a valid citizenship document is enough to get your dream appliance.

For those looking to upgrade, Samsung also offers exchange services through ArkoStore and select authorized outlets. Customers can trade in their old appliance and receive up to NPR 7,000 in exchange value, reducing both waste and financial burden.

Conclusion

Samsung’s “Tihar Ko Mood, Sabai Good!” campaign is more than a seasonal promotion. It’s a case study in how global brands can localize their strategy to emotionally resonate with their audience, while still driving sales and long-term brand loyalty.

In a market flooded with festive offers, what sets Samsung apart is its understanding of timing, emotion, and simplicity. It’s not about overloading consumers with products; it’s about meeting them where they are, during the moment that matters.

For Nepali families planning a festive upgrade, this campaign is not just good, it’s brilliantly timed, smartly designed, and undeniably rewarding.