Proton’s 'Xchange for Excellence' Begins: eMas 7 Gets Heaviest Price Slash and More Offers

When a carmaker announces a discount, it usually feels like a marketing exercise. But every once in a while, there’s a deal that genuinely shifts the market conversation. Proton’s new Xchange for Excellence event falls into that rare category. Running from 21 to 23 November 2025 at Attic, Gyaneshwor, the three-day program is more than just a sales push, it’s a bold strategic move aimed at positioning Proton as a serious challenger in Nepal’s increasingly crowded EV arena.

The headline, of course, is the massive Rs. 10 lakh price drop on the Proton eMas 7. But if you look deeper, this event signals something more: Proton wants visibility, momentum, and a strong foothold in the premium electric SUV segment, and it’s willing to shake the pricing equilibrium to get there.

Let’s dive into why this price slash matters, what the event offers, and how the eMas 7 now fits into the broader EV landscape.

Proton’s Strategic Price Drop: What It Means

The Proton eMas 7 was already an intriguing product, positioned as a premium electric SUV with advanced battery technology and a strong safety rating. But its initial pricing, starting at Rs. 56.99 lakhs, placed it in the same neighborhood as similarly equipped competitors from BYD, MG, and Neta.

By slashing the starting price to Rs. 46.99 lakhs, and doing so exclusively for this event, Proton is signaling a very deliberate plan:

• At this price, the eMas 7 becomes one of the strongest value propositions in the premium EV category.

• A Rs. 10 lakh reduction isn’t a minor incentive; it’s a category-shifting move.

• This creates urgency, exclusivity, and a perception of opportunity, all powerful motivators for undecided buyers.

From an expert perspective, this strategy is smart. Proton isn’t just reducing prices; it’s buying attention, showroom footfall, and market share at a moment when every EV brand is fighting to stay relevant.

Event Highlights: What Buyers Can Expect

While the price cut is the main attention-grabber, Proton’s Xchange for Excellence event builds strong supporting pillars:

Best Exchange Valuation

Proton is promising the best exchange rates for used cars, which can be a major tipping point for budget-conscious buyers upgrading from ICE vehicles.

60-Minute Loan Processing

A 60-minute approval is not common in the Nepali auto market. Faster financing means fewer drop-offs between interest and actual purchase.

Gift Hampers and Exclusive Offers

These additional perks amplify the “event-only” positioning, making the visit feel more experiential than transactional.

Open Test Rides

The eMas 7 has already generated buzz for its design and performance, so offering test rides throughout the program is a crucial trust-building move.

Warranty and After-Sales Confidence

Proton backs the eMas 7 with impressive warranties:

• 6 years / 150,000 km vehicle warranty

• 8 years / 160,000 km warranty for battery and high-voltage components

This matches or exceeds warranties from several established brands and demonstrates Proton’s confidence in its battery technology.

Specifications (Summary)

Key Technical Details

• Motor Output: 160 kW

• Battery Options: 49.52 kWh & 60.22 kWh

• Range: 345 km (Prime), 410 km (Premium) WLTP

• Battery Type: AEGIS Short Blade, 192 Wh/kg

• Safety Rating: 5-Star ASEAN NCAP

• Warranty: 6 years/150,000 km (vehicle), 8 years/160,000 km (battery)

Conclusion

The Xchange for Excellence event isn’t just a promotional campaign, it’s Proton making a statement. With a significant price drop, exclusive event offers, and a technologically advanced EV at the center, the brand is clearly aiming to reshape the conversation around value in the Nepali EV market.

And with the eMas 7’s strong specs, innovative battery, and a safety-first platform, it’s easy to see why this electric SUV is suddenly commanding everyone’s attention. For buyers sitting on the fence, these three days may be the best opportunity to step into the premium EV space at a surprisingly competitive price.

If Proton’s goal was to make noise, consider it mission accomplished.