Most brands show up at trade expos to hand out brochures. Ather Energy Nepal is showing up to hand out a scooter.
The company has announced a Mega Giveaway campaign timed to the NAIMA Mobility Expo, which opens on 11 Aug in Kathmandu. One person who visits the Ather stall, takes a photo, and follows the steps correctly will walk away with a brand-new Ather scooter. No purchase required. Just show up.
They've Done This Before, and It Worked
This isn't Ather Nepal's first time running this kind of campaign. Last year at a similar event, they ran the same giveaway and a man named Salikram Kandel walked out with an Ather Rizta. That kind of outcome generates word of mouth that no paid campaign can replicate. The response was strong enough that Ather decided to bring the giveaway back for 2083.
Smart move. An expo environment is already high-intent , people attending a mobility show aren't casual passersby. They're already curious about EVs. A giveaway that rewards booth visits doesn't just generate entries; it pulls foot traffic directly to the stall.
What You Actually Have to Do
The entry process has four steps, and they're all straightforward. First, follow Ather Energy Nepal's official pages on Facebook, Instagram, and TikTok. Second, visit the Ather stall, which is located in Hall C, Stall C2 at the NAIMA Mobility Expo venue. Third, take a photo with one of the Ather scooters on display. Fourth, post that photo on your own social media, tag Ather Energy Nepal in the post, and tag two friends.
That's it. Everyone who completes all four steps goes into a lucky draw, and one winner takes the scooter.
Why This Kind of Campaign Makes Sense for EV Adoption
Nepal's EV market is still building consumer confidence. A lot of people are curious about electric scooters but haven't sat on one, let alone ridden one. Getting someone inside a booth, next to an actual scooter, and giving them a reason to photograph themselves with it is genuinely effective brand-building. It's tactile. It creates a memory. And the social tagging component means Ather gets organic reach from every single entry.
The lucky draw format also keeps the stakes low enough that anyone will try. There's no essay to write, no complicated form to fill out. Just show up, take a photo, post it, and you might win a scooter.
Whether or not Ather continues expanding its Nepal lineup, this kind of grassroots activation suggests the brand understands that awareness in this market isn't built through billboards alone. It's built one booth visit at a time.
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