Monika Shrestha is Content Manager and Editor at Autoncell. She also oversees many aspects of SEO and Digital Marketing. 

Monika Shrestha 

<span style="font-size: 11pt; font-family: Arial,sans-serif; color: #000000; background-color: transparent; font-weight: 400; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">India&rsquo;s SUV war is heating up, and Tata Motors is sharpening its weapons for the next big strike. With Mahindra&rsquo;s Scorpio holding a cult-like dominance in the rugged SUV space, Tata&rsquo;s response comes in the form of an all-new model codenamed <span style="font-size: 11pt; font-family: Arial,sans-serif; color: #000000; background-color: transparent; font-weight: 400; font-style: italic; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">Scarlet<span style="font-size: 11pt; font-family: Arial,sans-serif; color: #000000; background-color: transparent; font-weight: 400; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">,an SUV designed to challenge not only Scorpio&rsquo;s might but also Mahindra Bolero&rsquo;s mass appeal.
<span style="font-size: 11pt; font-family: Arial,sans-serif; color: #000000; background-color: transparent; font-weight: 400; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">While Tata is yet to officially unveil the full details, insiders confirm that Scarlet is shaping up to be one of the company&rsquo;s most strategic launches in recent memory. What makes it even more exciting? It&rsquo;s not just another diesel brute,it&rsquo;s also coming in an all-electric variant. This isn&rsquo;t just an SUV, it&rsquo;s a statement.
<h2 dir="ltr" style="line-height: 1.38; margin-top: 14pt; margin-bottom: 10pt;"><span style="font-size: 13.999999999999998pt; font-family: Arial,sans-serif; color: #000000; background-color: transparent; font-weight: 400; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">Design</h2>
<span style="font-size: 11pt; font-family: Arial,sans-serif; color: #000000; background-color: transparent; font-weight: 400; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">Scarlet will reportedly borrow styling cues from the Tata Sierra concept, an homage to the brand&rsquo;s heritage, but with unmistakable modernity. Expect bold proportions, upright stance, squared-off wheel arches, and muscular lines that communicate strength, presence, and agility all at once.
<span style="font-size: 11pt; font-family: Arial,sans-serif; color: #000000; background-color: transparent; font-weight: 400; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">Sources suggest Scarlet will feature a tall-boy SUV design tailored for Indian roads, ideal for tier-2 and rural markets where durability and road clearance matter just as much as aesthetics. The influence of the Sierra can also be interpreted as Tata&rsquo;s intention to blend nostalgia with next-gen form language, an increasingly effective tactic in today's emotional branding era.
<h2 dir="ltr" style="line-height: 1.38; margin-top: 14pt; margin-bottom: 10pt;"><span style="font-size: 13.999999999999998pt; font-family: Arial,sans-serif; color: #000000; background-color: transparent; font-weight: 400; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">Performance</h2>
<span style="font-size: 11pt; font-family: Arial,sans-serif; color: #000000; background-color: transparent; font-weight: 400; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">Tata Motors has matured beyond ICE dominance; it is now an electric mobility leader in India. Scarlet will symbolize that evolution.
<span style="font-size: 11pt; font-family: Arial,sans-serif; color: #000000; background-color: transparent; font-weight: 400; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">Although specific engine and motor specs are still under wraps, it is almost certain that Scarlet will be offered with both internal combustion and all-electric powertrains. Based on Tata&rsquo;s Gen 2 or Gen 3 EV architecture, the electric Scarlet could feature a range similar to or better than the Nexon EV, targeting around 300 to 400 km on a single charge.
<span style="font-size: 11pt; font-family: Arial,sans-serif; color: #000000; background-color: transparent; font-weight: 400; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">For the ICE version, experts anticipate a robust 1.5L diesel engine and possibly a 1.2L turbo petrol variant, both tuned for torque-heavy performance, essential for competing against the Scorpio&rsquo;s formidable off-road capability.
<span style="font-size: 11pt; font-family: Arial,sans-serif; color: #000000; background-color: transparent; font-weight: 400; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">More importantly, this multi-powertrain approach is strategic. It allows Tata to tap into different customer segments, from rural ICE loyalists to urban EV adopters, all within one product line.
<h2 dir="ltr" style="line-height: 1.38; margin-top: 14pt; margin-bottom: 10pt;"><span style="font-size: 13.999999999999998pt; font-family: Arial,sans-serif; color: #000000; background-color: transparent; font-weight: 400; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">Features and Technology: Ready for the Next Decade</h2>
<span style="font-size: 11pt; font-family: Arial,sans-serif; color: #000000; background-color: transparent; font-weight: 400; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">If Tata's recent launches like the Nexon facelift and Harrier EV concept are any indicators, Scarlet will come well-equipped.
<span style="font-size: 11pt; font-family: Arial,sans-serif; color: #000000; background-color: transparent; font-weight: 400; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">You can expect features like:
<ul style="margin-top: 0; margin-bottom: 0; padding-inline-start: 48px;">
<li dir="ltr" style="list-style-type: disc; font-size: 11pt; font-family: Arial,sans-serif; color: #000000; background-color: transparent; font-weight: 400; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre;" aria-level="1">
<span style="font-size: 11pt; font-family: Arial,sans-serif; color: #000000; background-color: transparent; font-weight: 400; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">A floating touchscreen infotainment system with wireless Apple CarPlay and Android Auto
</li>
<li dir="ltr" style="list-style-type: disc; font-size: 11pt; font-family: Arial,sans-serif; color: #000000; background-color: transparent; font-weight: 400; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre;" aria-level="1">
<span style="font-size: 11pt; font-family: Arial,sans-serif; color: #000000; background-color: transparent; font-weight: 400; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">Digital instrument cluster
</li>
<li dir="ltr" style="list-style-type: disc; font-size: 11pt; font-family: Arial,sans-serif; color: #000000; background-color: transparent; font-weight: 400; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre;" aria-level="1">
<span style="font-size: 11pt; font-family: Arial,sans-serif; color: #000000; background-color: transparent; font-weight: 400; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">Ventilated front seats
</li>
<li dir="ltr" style="list-style-type: disc; font-size: 11pt; font-family: Arial,sans-serif; color: #000000; background-color: transparent; font-weight: 400; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre;" aria-level="1">
<span style="font-size: 11pt; font-family: Arial,sans-serif; color: #000000; background-color: transparent; font-weight: 400; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">360-degree camera
</li>
<li dir="ltr" style="list-style-type: disc; font-size: 11pt; font-family: Arial,sans-serif; color: #000000; background-color: transparent; font-weight: 400; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre;" aria-level="1">
<span style="font-size: 11pt; font-family: Arial,sans-serif; color: #000000; background-color: transparent; font-weight: 400; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">Connected car tech through Tata&rsquo;s iRA platform
</li>
<li dir="ltr" style="list-style-type: disc; font-size: 11pt; font-family: Arial,sans-serif; color: #000000; background-color: transparent; font-weight: 400; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre;" aria-level="1">
<span style="font-size: 11pt; font-family: Arial,sans-serif; color: #000000; background-color: transparent; font-weight: 400; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">Advanced driver assistance systems (ADAS) in higher variants
</li>
</ul>
<span style="font-size: 11pt; font-family: Arial,sans-serif; color: #000000; background-color: transparent; font-weight: 400; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">The electric variant will likely benefit from fast-charging capabilities, regenerative braking, and Tata&rsquo;s Ziptron EV technology that has proven reliable in Indian conditions.
<h2 dir="ltr" style="line-height: 1.38; margin-top: 14pt; margin-bottom: 10pt;"><span style="font-size: 13.999999999999998pt; font-family: Arial,sans-serif; color: #000000; background-color: transparent; font-weight: 400; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">Positioning and Pricing</h2>
<span style="font-size: 11pt; font-family: Arial,sans-serif; color: #000000; background-color: transparent; font-weight: 400; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">Tata&rsquo;s Scarlet is not just about hardware,it&rsquo;s a smart play in pricing and positioning.
<span style="font-size: 11pt; font-family: Arial,sans-serif; color: #000000; background-color: transparent; font-weight: 400; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">Initial pricing estimates suggest that the ICE variant of Scarlet will start around INR 8 lakh and go up to INR 15 lakh, paralleling the Nexon&rsquo;s range. The EV version is expected to be priced between INR 12.5 lakh and INR 17.5 lakh, making it one of the most affordable electric SUVs with substantial road presence.
<span style="font-size: 11pt; font-family: Arial,sans-serif; color: #000000; background-color: transparent; font-weight: 400; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">This places Scarlet directly in the battleground of the Scorpio, which begins at roughly INR 13 lakh and can go well above INR 20 lakh. Tata seems ready to offer comparable toughness with a more refined urban appeal and the critical advantage of electrification.
<h2 dir="ltr" style="line-height: 1.38; margin-top: 14pt; margin-bottom: 10pt;"><span style="font-size: 13.999999999999998pt; font-family: Arial,sans-serif; color: #000000; background-color: transparent; font-weight: 400; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">Conclusion: A Strategic SUV for a Transitional India</h2>
<span style="font-size: 11pt; font-family: Arial,sans-serif; color: #000000; background-color: transparent; font-weight: 400; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">Tata Motors is not just launching another SUV, it&rsquo;s setting the tone for the future. Scarlet is designed to perform across geographies, appeal to diverse powertrain preferences, and fit within an evolving mobility ecosystem. It&rsquo;s ambitious, yes,but if Tata delivers what it&rsquo;s promising, Scarlet could mark a new chapter not just for Tata, but for India&rsquo;s SUV segment as a whole.
<span style="font-size: 11pt; font-family: Arial,sans-serif; color: #000000; background-color: transparent; font-weight: 400; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">Will it dethrone the Scorpio? That&rsquo;s a big mountain to climb. But Tata has shown it&rsquo;s not afraid of climbing mountains, especially not in an SUV built to do exactly that.
&nbsp;

Tata's Next SUV to Compete with Scorpio – Will Be Available in Electric Too

Tata's Next SUV to Compete with Scorpio – Will Be Available in Electric Too

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