Nabin Pradhan is an SEO Expert and Digital Marketer who oversees all the SEO and Digital Marketing efforts here at Autoncell.

Nabin Pradhan

In a dynamic year for the Indian smartphone market, Samsung emerged as the reigning champion, capturing an impressive 18% share, according to a recent report by Cyber Media Research (CMR). Despite the dynamic landscape and the emergence of various competitors like Xiaomi, Samsung managed to maintain its dominance. Still, Xiaomi maintained its position with an 18.3% market share in the fourth quarter.
With over 152 million shipped smartphones in India during Q4 of 2023, Samsung secured a notable 19% share of the market. Vivo secured the second position with 18% market share. However, Xiaomi faced a setback in 2023, experiencing a significant 15% drop in shipments compared to 2022, shipping 25.1 million smartphones. Realme also encountered a similar decline, with shipments plummeting by 16% compared to the previous year&nbsp;
The industry as a whole had a difficult first half with a slight decline of 2%, but in H2, the market began to rebound thanks to various factors such as easy financing options, retailer incentive schemes, 5G upgrades and higher-than-expected holiday sales.
According to research, it was found that Samsung&rsquo;s aggressive offline marketing strategy and the &lsquo;A series&rsquo; excellent performance helped them win the market. Moreover, Samsung's lineup of smartphones catered to diverse consumer segments, offering a wide range of devices across various price points. From budget-friendly options to premium flagship models, Samsung ensured there was something for everyone in its product portfolio.
The premium market in India is another important point to note. Samsung offered so many new features for that reason many customers were attracted to this Samsung phone, thanks to the financing option, it achieved a 64% YoY rise and enabled more customers to buy more expensive smartphones over INR30,000.
Samsung is always improving and is known for their innovative features and cutting-edge technology. Whether it's advancements in camera capabilities, display quality, or performance enhancements, Samsung consistently strives to deliver value-added features that resonate with consumers' evolving needs and preferences because of which it is a major player in the smartphone market.
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Samsung Overtakes Indian Smartphone Market as Best-Selling Brand in 2023

Samsung Overtakes Indian Smartphone Market as Best-Selling Brand in 2023

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