Ford's Future Strategy: Extended-Range EV Pickups and SUVs in the Works

A Game-Changer for Electric Trucks?

What if you could drive an electric pickup or SUV for 700 miles without worrying about charging? Ford is making this a reality with Extended-Range Electric Vehicles (EREVs)—a new technology that aims to bridge the gap between traditional hybrids and full-electric models.

CEO Jim Farley recently confirmed this shift during an investor call, emphasizing Ford’s commitment to multi-energy powertrains. With this strategy, Ford aims to tackle range anxiety, affordability concerns, and consumer hesitancy toward full EVs.

What Are EREVs and How Do They Work?

Unlike traditional hybrids, which use both a gas engine and electric motors for propulsion, EREVs run primarily on electric power. A gasoline-powered generator acts as a backup, recharging the battery when needed—effectively eliminating the need for frequent charging.

Also Read: 2025 Subaru Forester Hybrid

How Do EREVs Compare?

This configuration enables a potential range of up to 700 miles, making EREVs an attractive option for those who frequently tow, off-road, or take long trips.

Why Ford is Betting Big on EREVs

More Miles, Less Charging

One of the biggest barriers to EV adoption is the reliance on charging infrastructure. With an onboard gasoline generator, Ford’s EREVs provide the convenience of an EV without range anxiety.

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Lower Costs Compared to Full EVs

Large EVs require huge battery packs, making them expensive. EREV technology allows Ford to use smaller, more affordable battery packs while still delivering long driving range.

Who Should Consider an EREV?

• Contractors & Off-Roaders: Need long-range capability but don’t want to rely on charging stations.

• Long-Distance Travelers: Ideal for those who frequently take road trips.
  

• Budget-Conscious Buyers: For those who want an electric driving experience without the high price of full EVs.

Ford’s Shift from Full EVs to EREVs

Initially, Ford planned to launch an all-electric three-row SUV, but profitability concerns led them to cancel it. Instead, the company is now focusing on integrating EREV technology into large SUVs and heavy-duty trucks.

Also Read: Volvo to Introduce Five New Models in 2025

This strategy aligns with Ford’s goal of offering hybrid or extended-range options across its entire North American lineup.

Competition & Industry Trends

Ford is not alone in exploring EREV technology:

• 2025 Ram 1500 Ramcharger: Uses a 3.6-liter V6 generator with a 70.8-kWh battery pack.

• Volkswagen’s Scout Motors: Planning extended-range SUVs and pickups by 2027.

Ford has not provided an official EREV launch date, but industry reports suggest a 2027 debut. The company’s flexible vehicle platforms—designed for multiple powertrains—indicate a long-term commitment to this technology.

Also Read: Volkswagen ID.One Teased 

What’s Next for Ford?

Ford continues to adjust its electrification strategy based on consumer demand. As EV adoption faces hurdles, EREVs may emerge as the perfect middle ground between hybrids and full-electric models.

By 2027, Ford’s lineup could include a mix of plug-in hybrids, EREVs, and full EVs, offering consumers a wider range of choices.

Would you consider an extended-range EV over a full-electric model? Let us know your thoughts!

 

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